Join — Up & Up Collective

real brands.
real moments.
real experience.

We bring creators in as partners, not afterthoughts. Paid campaigns, product, brand access, and the kind of experience you can't get in a classroom.

Paid campaigns when brands have budget, across beverages, beauty, lifestyle, and more

Event access — festival shows, bar nights, brand activations, and experiences you'd actually want to go to

Ambassador programs — ongoing brand relationships, not one-off posts. Build a real portfolio while you're still in school

Product seeding & sampling — be the first on your campus to have it, and talk about it authentically

Industry experience — real marketing, real events, real résumé. We've launched careers, not just content

// From the network

Don't take our word for it.

"Up & Up allowed me to tap into the music industry while gaining real hands-on experience in live music marketing. From applying as a sophomore to stepping into roles as President and National Campaign Designer, the program helped me find my lane post-grad. Being able to produce an EDM festival for your friends is so unusual, so unreal, and something I will never take for granted."

Kyle Flora

Cal Poly San Luis Obispo · President & National Campaign Designer

"Joining Up & Up as an ambassador was one of the best choices I made throughout my college career. It is a community at its core — surrounded by people who are innovative, creative, and driven."

Ellie Lima

San Diego State University · Lead Ambassador & Producer / Influencer Manager

// The role

What you'll
actually do.

This isn't passive. You're on the ground, building the brand, driving the energy, making things happen on your campus.

Promote campaigns on campus. Events, brand activations, product launches. You're the local face of the brand.

Create content. TikTok, Reels, UGC. We brief you, you make it real.

Work brand activations. Tailgates, bar nights, festivals. You're in the room, not watching from outside.

Build your team. Recruit friends, grow the network, step into leadership. Our best ambassadors become campus presidents.

// Where this leads

We specialize in music and entertainment.

Our ambassadors get real work with real brands, and the experience translates. Here's where some of them landed after graduation.

Where some students in our network ended up

Dominic Macasiray

University of Oregon

Now at The Team

Mia Caldwell

University of Oregon

Now at iHeartMedia

Kathryn Block

University of South Carolina

Now at WME

Joey Jessen

Arizona State University

Now at Relentless Beats

Perry Garberg

University of Washington

Now at White Rabbit Group

Evelyn

Cal Poly SLO

Now at CRSSD Festival

Kyle Flora

Cal Poly SLO

Now at Capitol Records

Leah Von Cappeln

University of Delaware

Now at Ultra Music Festival

Noah Bryles

Indiana University

Now at CAA

Max Schusterman

University of Georgia

Now at Greekfest

Ben Warters

Elon University

Disco Lines Production Mgr

Rylan Ladion

San Jose State University

Now at Bad Apple Records

Daniel Lin

UC Davis

Now at Enforce Records

Leah Woodyay

Cal Poly SLO

Sunburn Records, Management

Bobby Martin

San Jose State University

Now at Prodigy Management

Aivas Kubaitis

University of Oregon

Now at Insomniac Events

Artists who started as Up & Up ambassadors

Dennett

University of Arizona

Started by promoting Up & Up events on campus. Was direct support for Subtronics and Peekaboo. Now a rising DJ and respected producer with a growing national following.

Ambassador → Artist

Levity

University of Iowa

Served as ambassadors and DJs during the COVID era, performing for our livestreams. We stayed connected, and eventually had them headline our San Diego State show, which sold out with Dennett as direct support. Full-circle moment.

Ambassador → Artist

Joey Valence

Penn State University

Was an ambassador and DJ. Won first place in our $10K Talent Showdown with host Justina Valentine, revealing himself as a hip hop artist for the very first time. Since then, he's toured the world and grown to 800K+ followers on TikTok.

Ambassador → Artist

Deerock

James Madison University

While at JMU, opened Up & Up events for Two Friends and booked Slushii to play his campus. Now a full-time touring artist, performing at hundreds of events and major festivals every year.

Ambassador → Artist

you belonghere.

real brands.real moments.real experience.

Don't take our word for it.

What you'llactually do.

We specialize in music and entertainment.

you belong
here.

real brands.
real moments.
real experience.

What you'll
actually do.